Robert Yost, President"Our products are designed to deliver universal power generation anywhere in the world"
Unlike other wind turbines technologists who continue to use traditional approaches to gamble with uncertainty-bound, naturally occurring factors, American Wind chose a ‘path less traveled’ and redefined the technology for wind power generation from the inside out. Yost explains that the ideal wind speed range for the optimal performance of conventional wind turbines is a small 10–35 miles per hour window. At lower wind speeds, turbines will require a transmission mechanism to keep their generators running; higher wind speeds call for a robust storage mechanism to contain increased power output. And for all speeds in between, installing regulatory mechanisms to negate fluctuating wind velocities is another burden. Not to mention the fact that wind speed is reduced by a third, upon the wind’s impact on turbine blades, which calls for a large clearance area between wind turbines. An irony: vast stretches of pristine greenery has to be felled to set up the so-called ‘eco-friendly’ wind farms. To a degree, the same holds true for solar farms. While having rotor blades with large diameters is proportional to the energy output, their sizes are limited by the countering factor within excessive blade peripheral velocity. In a nutshell, uncertainties associated with wind availability, speed, as well as density has always been undesirable; and technical overheads to re-route around them have been historically massive. This is where American Wind turns the tables.
Going Small to Make Big Gains
Be it size, methods of installation, or energy output, the innovation packed within MicroCube has revolutionized wind power generation.
Be it in terms of size, methods of installation, or energy output, the innovation within MicroCube redefines wind power generation
The 9X9X13 inch ducted wind turbine, weighing just about 9 pounds, delivers nearly 1,000 times more energy than a solar panel of similar dimensions. The underlying technological concept within a MicroCube is ‘going from big-to-small’ to reduce losses in energy production. To achieve the feat the team at American Wind went through rigorous R&D, to re-create from scratch the smallest possible alternators and design unique turbines. The design is based on the blueprints of jet engine airplanes to harness the wind energy to the maximum.
MicroCube features a closed blade design; while traditional wind turbines’ blades use only about 3 percent of the wind surface area, for MicroCube, it is more than 90 percent. Hence, the turbine is receptive to speeds ranging from as low as 1.5 miles/hour to 140 miles/hour, and therefore, is capable of running for up to 22 hours on a typical day. Furthermore, MicroCube’s build material is that of a composite plastic material AT2LAS which equals to the strength of steel and yet is 40 percent lighter than aluminum. This material property of MicroCube eliminates the buildup of static electricity, which in turn renders the device safe to be installed almost anywhere—on balconies to roof of buildings to outdoors, without the need to cut down trees. Yost asserts that the service life of a MicroCube spans up to 30 years, nearly twice that of solar panels. “There are only two wearing parts in the entire system; its maintenance requirements are extremely low unlike traditional wind turbines that have a lifespan of only about three years on the gearbox and generators,” adds Yost. These capabilities make MicroCube a strong contender in green energy generation with the lowest carbon footprint.
Standing true to the idea that necessity is the mother of innovation, it was Yost’s wife who first brought the idea of using a device as small as a pedestal fan to generate power without the significant investment of massive wind turbines. The revolutionary idea emanated in the backdrop of the 2011 Alabama tornadoes where the region was cut-off from power for almost a week. Yost’s vast experience, gained over the years working on projects with GE Aircraft Engines, Pratt and Whitney Aircraft Engines, and Boeing, added the substrate and gave a physical form to this idea. Installing MicroCubes is possibly the closest, one could ever get to generating energy from thin air; it’s genuinely a motion against the conventional; for the greater good.

